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Reach the Decision-Makers: Advertise Where Buying Decisions Are Made
If you're a local Realtor, insurance agent, or home services provider in Hawaii, there's one audience you can't afford to miss: the head of the household. These are the individuals making buying decisions for their families—decisions about homes, insurance policies, home repairs, and upgrades.
Where can you find them? You’ll find them shopping at Times Supermarkets and Don Quijote, two of Hawaii's most trusted retail venues. And when you advertise with JPG Media in these stores, you’re doing more than gaining visibility—you’re earning a perceived endorsement by being allowed to advertise in these highly regarded locations.
Why Times Supermarkets and Don Quijote Are Perfect Advertising Venues
When shoppers step into Times or Don Quijote, they’re not just running errands—they’re in a buying state of mind. They’re choosing groceries, household items, and other essentials. This mindset extends naturally to decisions about bigger, long-term purchases like homes, insurance policies, and services to maintain their properties.
Advertising in these stores allows you to:
- Reach Decision-Makers Directly: The head of the household is the one doing the shopping and managing family budgets.
- Be Present in a Non-Disruptive Way: Ads placed on grocery dividers and checkout counters integrate seamlessly into the shopping experience.
- Leverage Venue Credibility: Being allowed to advertise in these trusted stores implies an endorsement, helping your brand build trust instantly.
Reach Shoppers in a Contextual and Well-Received Manner
Shoppers in Times and Don Quijote aren’t scrolling past your ad like they might on social media or clicking “skip” like they would online. Instead, they encounter your message naturally while they’re engaged in buying decisions.
Grocery Dividers: Eye-Level Engagement at Checkout
Imagine a shopper placing their groceries on the conveyor belt. Right there, separating their items, is your message:
- “Looking to buy or sell your home? Call [Your Real Estate Agency].”
- “Protect what matters most with [Your Insurance Company].”
- “Keep your home pristine—call [Your Cleaning or Landscaping Service].”
With the divider right in front of them, your ad is impossible to ignore. It’s timely, contextual, and well-received because it complements their existing task.
Checkout Counter Displays: High Dwell-Time Advertising
The checkout counter is where shoppers wait, giving them time to notice and absorb your ad. Your message becomes part of their routine:
- For Realtors: Highlight low interest rates or showcase featured properties.
- For Insurance Agents: Offer family-friendly policies or quick quotes.
- For Home Service Businesses: Promote seasonal services like roof inspections or pest control.
The interaction feels natural and non-intrusive, creating a positive association with your brand.
Perceived Endorsement: Why Venue Credibility Matters
When you advertise in Times Supermarkets or Don Quijote, shoppers don’t just see your brand—they see it in a trusted venue they visit regularly. This creates a sense of credibility and endorsement that other advertising channels can’t replicate.
For local Realtors, insurance agents, and home service providers, this is especially valuable. Families trust these venues to provide quality products and services. By association, your brand earns the same trust.
Why Digital Presence Matters
In today’s interconnected world, a strong digital presence is no longer optional—it’s essential. By pairing out-of-home (OOH) advertising with digital marketing, you create a seamless journey for consumers, guiding them from physical touchpoints to the digital experience.
When you advertise with JPG Media, you’re not just building local awareness—you’re driving Consideration and Discovery, acting as a gateway to your online presence. Shoppers who see your ad in-store are more likely to look you up online, follow your social media pages, or even make a purchase.
The Power of OOH and Digital Advertising Together
Facebook/Meta has extensively studied how OOH advertising enhances the performance of digital and social media campaigns. Their findings, published in the report "Maximize Reach with Out-of-Home and Facebook Campaigns", reveal that:
- OOH paired with digital advertising drives higher recall rates and engagement.
- Combining OOH and social media increases the effectiveness of both channels, amplifying overall campaign results.
Your ad in Times or Don Quijote isn’t just a standalone effort—it becomes part of an integrated strategy that strengthens your digital footprint and drives tangible business outcomes.
Local Businesses Need Local Solutions
Hawaii is unique. From Honolulu to Kapolei, and Kaneohe to Hilo, families value community and local connections. Advertising in Times and Don Quijote allows your business to connect with households right where they make decisions—both small and big.
Key Benefits of In-Store Advertising:
- Direct Access: Target the head of the household during their weekly shopping trips.
- High Recall Rates: Messages placed in high-dwell areas like checkout counters are more likely to stick.
- Amplified Digital Performance: Your OOH ad serves as a catalyst for online engagement.
Your Brand, Their Decision
As a Realtor, insurance agent, or home service provider, your success relies on connecting with those who make decisions for their families. JPG Media’s advertising opportunities at Times Supermarkets and Don Quijote give you that connection in a meaningful, impactful way.
Ready to grow your business and build trust in your community? Let JPG Media help you reach the people who matter most—when and where it counts.
Contact JPG Media Today
📍 Address: 441 Cooke St., Honolulu, HI 96813
📞 Phone: 808-429-7220
📧 Email: jpg@jpghawaii.com
🌐 Website: www.jpgmedia.com
Position your brand where buying decisions happen—and enhance your digital presence at the same time. Let’s make your message part of the conversation.
