Supermarket advertising provides brands with the opportunity to reach shoppers in a variety of formats and sizes, such as ads on shopping carts, printed graphics on the floor, digital screens at checkout aisles, and posters on shelves. Despite assumptions that supermarket advertising is only effective for products found in stores, grocery shoppers make purchase decisions beyond food and beverages. Supermarket advertising is impactful due to the high frequency of consumer visits, with grocery stores being frequented four times more often than any other retail channel. Additionally, the audience is broad and influential, with 98% of grocery shoppers influencing household purchase decisions in various areas. Advertising in supermarkets establishes connections along the customer journey and creates touch points in a trusted environment, allowing for contextual advertising that resonates with shoppers. It also encourages impulse purchases and brand switching, leveraging the point of purchase to influence consumer decisions and raise brand awareness.